Callme.ai (Portalis AI)
AI Avatar Platform
Sole UX & Product Designer
1 Product Manager and 2 Engineers
Industry
Artificial Intelligence
15+
Overview
Designed an AI avatar platform enabling users to chat, call, and interact with digital personas. As the sole UX designer, I led end-to-end design—from defining the product experience to building scalable dashboards that balance engagement, clarity, and monetization.
Challenges
Users lacked clarity on usage limits and plan restrictions
No clear “home base” after login
Confusion between exploration vs. monetization
Needed to drive upgrades without breaking trust
Design principle
Every screen answers a decision.
(“What can I do next?” / “Am I within limits?” / “What changed?”)
The Problem
After login, users struggled to understand their current state: usage, limits, and next actions, leading to friction in engagement and hesitation in upgrading.
Users struggled to understand:
what they’ve used (minutes/sessions)
what’s gated by plan
what to do next (create / manage / talk / upgrade)
Goals
Build confidence in account status and plan
Enable quick avatar management (library mindset)
Provide clear visibility into usage and limits
Support decision-making (continue, upgrade, manage)
Design Methodology
I focused on decision-driven design—ensuring every screen answers a key user question like:
“Can I keep going?”
“Am I within limits?”
“What should I do next?”
Mapped high-frequency scenarios to prioritize flows like usage checks, avatar access, and upgrades.
Information Architecture
Structured the platform into a clear, scalable system with a central dashboard and supporting modules for avatar management, analytics, and monetization.
Information Architecture
Design Execution
a. Decision Dashboard: Created a “home base” that gives users a real-time snapshot of usage, spend, and activity.
Dashboard
Account at a glance
b. Usage & Analytics: Designed progressive analytics: from simple summaries to advanced insights like overage risk and efficiency scores.
Analytics breakdown
Analytics breakdown
c. Monetization & Plan Clarity: Simplified plan comparison and upgrade decisions by making limits transparent and actionable.
Plans & payments
d. Search & Avatar Management: Enabled quick discovery and management via search + categorized layouts.
Search experience
Results and User Feedback
Reduced confusion around usage limits
Increased user confidence in plan status
Enabled faster decision-making (continue vs upgrade)
Improved clarity → better trust in monetization
Post-MVP: Future Design Explorations
Personalized “continue where you left off” experience
Pre-limit alerts (non-intrusive nudges)
Saved filters & favorites
Scalable component system for analytics
