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Based in LA | Open To Relocate

Based in LA | Open To Relocate

Hi! Im Kritika, I turn AI insights into intuitive user experiences
Hi! Im Kritika, I turn AI insights into intuitive user experiences

UX & Product Designer | Storyteller of Experiences | Pixel-Perfect Problem Solver

UX & Product Designer | Storyteller of Experiences | Pixel-Perfect Problem Solver

Get to know more…

I am a UX & product designer with a knack for turning complex problems into intuitive, delightful experiences. I’m a believer in thoughtful design, human-centered thinking, and the magic that happens between pixels and people.


I’ve spent the last six years designing for e-commerce, healthcare, media, and everything in between learning when to push boundaries and when to listen. My journey isn’t just about interfaces; it’s about empathy, curiosity, and connection

Process

Process

From discovery to delivery, I follow a user-centered approach to craft solutions that are both functional and delightful

Discover

Brainstorming sessions in order to take their needs and company goals into account.

Brainstorming sessions in order to take their needs and company goals into account.

Define

Gather additional information about the ideal client, market opportunities and design sprint.

Gather additional information about the ideal client, market opportunities and design sprint.

Develop

Define the user experience and analyze your designs will inform behavior and effect the experience of the user.

Define the user experience and analyze your designs will inform behavior and effect the experience of the user.

Deliver

Determine design patterns, elements of template pages and work with developers to test design functionality.

Determine design patterns, elements of template pages and work with developers to test design functionality.

About

Transforming Ideas into Intuitive Products

Specializing in user-centered designs that bridge innovation with functionality to create impactful digital experiences.

Product Design

UX Research

Leadership

Design System

Years experience

6+

6+

Shadow Observations

70+

70+

Usability Test Conducted

60+

60+

Lives Touched

40 Million+

40 Million+

Relied upon by a Fresh Generation of Companies

Relied upon by a Fresh Generation of Companies

70 %

of our customers speak Hindi

PharmEasy

User Research Insights

Doctors age matters. Older the doctor better it is.

PharmEasy

User Research Insights

User Research Insights

Bite Sized Learnings and Data Privacy

Method

Some key findings

1.6%

Increase in conversion rate from 0.74% to 1.69%

MensXP BB Cream

Impact

Kritika Gulati - UX /Product Designer

Continuously learning, growing, and aiming to make a meaningful impact through design.

Kritika Gulati © 2026

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