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Based in LA | Open To Relocate

Based in LA | Open To Relocate

Hi! Im Kritika, I turn AI insights into intuitive user experiences
Hi! Im Kritika, I turn AI insights into intuitive user experiences
Your Strategic Partner
for Digital Solutions
Hi! Im Kritika, I turn AI insights into intuitive user experiences

I bring expertise in AI-driven enterprise products, e-commerce, healthcare, and media to create intuitive and impactful designs

Corporate Faculty | MS HCID | Open to Work 💁🏻‍♀️ 🚀✨

I bring expertise in AI-driven enterprise products, e-commerce, healthcare, and media to create intuitive and impactful designs

Corporate Faculty | MS HCID | Open to Work 💁🏻‍♀️ 🚀✨

Trusted by Professionals

Trusted by Professionals

Hear what people are saying…

Hear what people are saying…

Kritika's passion for user research and uncovering the "why" behind design decisions was a constant throughout the program.

She led research and synthesis efforts on behalf of the team and remained the voice of the customer as designs and development were underway.

Olivia Fitzpatrick

Experience Strategy @ M&T Bank

Kritika is a passionate UX designer who constantly seeks to reach the highest level of quality on all user experience and design projects.

She will work on a solution or definition and challenge all those around her to deliver the highest quality of UX possible.

Manu Fotedar

Senior PM @ Indeed.com

Kritika is a brilliant mind. She has this amazing sense of thinking in every possible direction while solving a problem.

She also has a strong command among researchers in a room and efficiently gets people on board with ideas, even people who were having different opinions.

RaviTeja Bandila

Design Leader @ Angel One

Kritika works well in teams and with different kinds of people, she knows how to communicate efficiently and concisely. She displays huge interests in human processes and has a passion for improving users lives.

Srikant (Cheenu) Chari

UX Researcher

Kritika's passion for user research and uncovering the "why" behind design decisions was a constant throughout the program.

She led research and synthesis efforts on behalf of the team and remained the voice of the customer as designs and development were underway.

Olivia Fitzpatrick

Experience Strategy @ M&T Bank

Kritika is a passionate UX designer who constantly seeks to reach the highest level of quality on all user experience and design projects.

She will work on a solution or definition and challenge all those around her to deliver the highest quality of UX possible.

Manu Fotedar

Senior PM @ Indeed.com

Explore My Projects

Explore My Projects

Explore My Projects

Crafting Intuitive Experiences: A Showcase of Impactful UX Design Solutions

Callme.ai (Portalis AI)

Designed an AI avatar platform enabling users to chat, call, and interact with digital personas.

Data rich Dashboard

AI Insights

View Project

Callme.ai (Portalis AI)

Designed an AI avatar platform enabling users to chat, call, and interact with digital personas.

Data rich Dashboard

AI Insights

View Project

Callme.ai (Portalis AI)

Designed an AI avatar platform enabling users to chat, call, and interact with digital personas.

Data rich Dashboard

AI Insights

View Project

Learning Management System (LMS) Quiz Learning Platform

Deploying an MVP for a global learning platform used by over 30,000 employees.

Experience / Product Design

E-Learning

View Project

Learning Management System (LMS) Quiz Learning Platform

Deploying an MVP for a global learning platform used by over 30,000 employees.

Experience / Product Design

E-Learning

View Project

Learning Management System (LMS) Quiz Learning Platform

Deploying an MVP for a global learning platform used by over 30,000 employees.

Experience / Product Design

E-Learning

View Project

MensXP Shop

MensXP Shop is an Indian e-commerce platform associated with MensXP, which is a lifestyle and entertainment digital platform targeting men. User-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Product Design

E-commerce

Marketplace

View Project

MensXP Shop

MensXP Shop is an Indian e-commerce platform associated with MensXP, which is a lifestyle and entertainment digital platform targeting men. User-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Product Design

E-commerce

Marketplace

View Project

MensXP Shop

MensXP Shop is an Indian e-commerce platform associated with MensXP, which is a lifestyle and entertainment digital platform targeting men. User-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Product Design

E-commerce

Marketplace

View Project

PharmEasy

PharmEasy is a consumer healthcare “super app”. It helps patients to connect with local pharmacy stores and diagnostic labs enabling them to order medicines, healthcare products and diagnostic tests.

User Research

Product Strategy

Healthcare

E-commerce

View Project

PharmEasy

PharmEasy is a consumer healthcare “super app”. It helps patients to connect with local pharmacy stores and diagnostic labs enabling them to order medicines, healthcare products and diagnostic tests.

User Research

Product Strategy

Healthcare

E-commerce

View Project

PharmEasy

PharmEasy is a consumer healthcare “super app”. It helps patients to connect with local pharmacy stores and diagnostic labs enabling them to order medicines, healthcare products and diagnostic tests.

User Research

Product Strategy

Healthcare

E-commerce

View Project

Pitney Bowes

A knowledge community is community construct, stemming from the convergence of knowledge management as a field of study and social exchange theory.

Product Design

UX/UI

E-learning

View Project

Pitney Bowes

A knowledge community is community construct, stemming from the convergence of knowledge management as a field of study and social exchange theory.

Product Design

UX/UI

E-learning

View Project

Pitney Bowes

A knowledge community is community construct, stemming from the convergence of knowledge management as a field of study and social exchange theory.

Product Design

UX/UI

E-learning

View Project

Enhancing Real Estate Value through AI-Driven Insights

Real estate AI feature that will help people and home buyers/seekers to find their right home.

Personlaised GPT

Real Estate

Academic Project

View Project

Enhancing Real Estate Value through AI-Driven Insights

Real estate AI feature that will help people and home buyers/seekers to find their right home.

Personlaised GPT

Real Estate

Academic Project

View Project

Enhancing Real Estate Value through AI-Driven Insights

Real estate AI feature that will help people and home buyers/seekers to find their right home.

Personlaised GPT

Real Estate

Academic Project

View Project

Process

Process

Process

From discovery to delivery, I follow a user-centered approach to craft solutions that are both functional and delightful

Discover

Brainstorming sessions in order to take their needs and company goals into account.

Brainstorming sessions in order to take their needs and company goals into account.

Brainstorming sessions in order to take their needs and company goals into account.

Define

Gather additional information about the ideal client, market opportunities and design sprint.

Gather additional information about the ideal client, market opportunities and design sprint.

Gather additional information about the ideal client, market opportunities and design sprint.

Develop

Define the user experience and analyze your designs will inform behavior and effect the experience of the user.

Define the user experience and analyze your designs will inform behavior and effect the experience of the user.

Define the user experience and analyze your designs will inform behavior and effect the experience of the user.

Deliver

Determine design patterns, elements of template pages and work with developers to test design functionality.

Determine design patterns, elements of template pages and work with developers to test design functionality.

Determine design patterns, elements of template pages and work with developers to test design functionality.

About

Transforming Ideas into Intuitive Products

Specializing in user-centered designs that bridge innovation with functionality to create impactful digital experiences.

Product Design

UX Research

Leadership

Design System

Transforming Ideas into Intuitive Products

Specializing in user-centered designs that bridge innovation with functionality to create impactful digital experiences.

Product Design

UX Research

Leadership

Design System

About

Transforming Ideas into Intuitive Products

Specializing in user-centered designs that bridge innovation with functionality to create impactful digital experiences.

Product Design

UX Research

Leadership

Design System

Transforming Ideas into Intuitive Products

Specializing in user-centered designs that bridge innovation with functionality to create impactful digital experiences.

Product Design

UX Research

Leadership

Design System

Years experience

6+

6+

6+

Shadow Observations

70+

70+

70+

Usability Test Conducted

60+

60+

60+

Lives Touched

40 Million+

40 Million+

40 Million+

Relied upon by a Fresh Generation of Companies

Relied upon by a Fresh Generation of Companies

Relied upon by a Fresh Generation of Companies

70 %

of our customers speak Hindi

PharmEasy

User Research Insights

Doctors age matters. Older the doctor better it is.

PharmEasy

User Research Insights

User Research Insights

Bite Sized Learnings and Data Privacy

Method

Some key findings

Design Director, 3Lateral

1.6%

Increase in conversion rate from 0.74% to 1.69%

MensXP BB Cream

Impact

Kritika Gulati - UX /Product Designer

Continuously learning, growing, and aiming to make a meaningful impact through design.

Kritika Gulati © 2026

Kritika Gulati

Continuously learning, growing, and aiming to make a meaningful impact through design.

Kritika Gulati © 2026

Kritika Gulati - UX /Product Designer

Continuously learning, growing, and aiming to make a meaningful impact through design.

Kritika Gulati © 2026

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